I have to admit something – I’ve been a hypocrite.

I’ve taught classes on branding, marketing and analytics for over a year and have done little to nothing to bolster my own site. In my day job, I tell clients all the time that you can’t complain about things not working when you haven’t done any effort to change it (good life advice, really), but have not taken any of this to heart.

Sooooooooo, we’re back. I’m making the following changes as a baseline to the website:

• Simplification – I’ve chosen to use a WordPress theme instead of building the site from scratch. This takes away the stress of the build and allows me to focus on content and engagement.
• Cleanliness – I also made sure to choose a theme that is uncluttered and easy on the eyes. I even went with an almost monochromatic look
• Integrating a blog – this is one way I’m holding myself accountable for “eating my own dog food”. For me to be able to give solid examples of growth (or non growth), I have to have something to measure. Also, blogging will force me to get all of my ideas out of my head and on paper.
• Getting out of my shell – I have a lot of thoughts about things (don’t we all -_- ) and I’m sure my friends and loved ones are tired of me blathering on. So, I’m claiming this as a forum to talk.
• Creating a sandbox – I think I’m most excited about this….what happens if I change the colors on my site? The first page? When the newsletter sign up should appear (or if it should at all)? Changing things up to optimize the user experience is going to be fun. I’ll create another post about what my baseline and goals are.

Stay tuned!