Description
Performer Marketing 101: The Basics
This course will teach you the basics of establishing and marketing your brand as a performer. We’ll cover what a brand is, how to define and differentiate your brand, create an elevator pitch, how to reach out to producers, online and offline communication, and more! With over 14 years of advertising experience for brands such as Microsoft, Glade, Starbucks, Allstate and Ford, and Discover – let Shimmy help you get your online life!
Topics include:
- Why have a brand?
- Setting the foundation
- Get online – emails, domains, and websites
- Share and Share Alike – Social Media
- Measure it – Analytics
- Take it to the streets – Offline branding
- Wrap up!
Price: $30
Purchase includes a video and workbook.
